Case Study: Greenworks Commercial achieves 28 million audience reach with VantagePoint Marketing media relations

Greenworks Commercial earns 28 million in publicity with VantagePoint Marketing

Greenworks Commercial, a leading battery-operated outdoor equipment manufacturer, faced a challenge when opening its first North American plant, as its internal team lacked the capacity to manage media relations for the grand opening event. They engaged the vendor VantagePoint Marketing to provide public relations services to publicize the new facility.

VantagePoint managed the media relations by researching and inviting relevant publications, writing and distributing a press release, and coordinating tours and meetings for the event. The results included five media attendees at the ribbon cutting and coverage that reached an estimated 28 million people, generating 33 media mentions and a total publicity value of $354,255.

Greenworks Commercial