Case Study: IIM Ranchi UNGC-PRME boosts participation and engagement in a 3-day virtual walkathon with Vantage Fit

How IIM Ranchi Addressed Plights of Transgender Community Amidst COVID 19

IIM Ranchi UNGC-PRME needed to host a virtual wellness campaign to promote awareness for the transgender community and gender equality, but faced the challenge of engaging participants remotely while adhering to COVID-19 safety protocols. They partnered with the vendor Vantage Fit to utilize its virtual wellness platform, which they required to track activity and host the campaign at scale for people joining from various locations.

The solution from Vantage Fit was a three-day gamified virtual walkathon. The platform offered easy onboarding, multi-device integration, and a real-time leaderboard to encourage participation. The results were highly successful, with over 120 participants collectively walking 1.1 million steps. The campaign saw an 11% daily increase in participation and a 63% overall jump in engagement from start to finish.

IIM Ranchi UNGC-PRME