Case Study: OOLY Regains Brand Control and Boosts Buy Box Wins with Vantage BP

OOLY boosts buy box wins to 97% with Vantage BP

OOLY, a leading brand in the arts and crafts industry, faced a challenge with unauthorized resellers on their Amazon listings. These sellers were causing low buy box win rates and decreasing average selling prices (ASPs). OOLY partnered with VantageBP to implement a brand protection strategy to address this issue and regain control.

VantageBP crafted a comprehensive strategy that began with a thorough audit to identify unauthorized sellers. They then prioritized the ASINs with the most severe ASP concerns for removal. As a result, VantageBP removed 544 unauthorized listings and 201 resellers. This effort increased OOLY's average buy box win rate to 97%, leading to a 195% sales growth and restoring their ASPs to expected levels.

OOLY