Case Study: KPN Wholesale optimises service and sales at scale with Vaneigens and Salesforce

KPN Wholesale optimises Salesforce operations with Vaneigens across Service and Sales Cloud

Vaneigens partnered with KPN Wholesale, the branch of the Dutch telecommunications company that offers its network to competitor service providers, to address challenges with their previous CRM system. Their challenge was to design a technological infrastructure to optimize communication and operational processes on a national scale, ensuring performance issues and malfunctions could be dealt with quickly and efficiently.

The solution from Vaneigens involved implementing and integrating Salesforce Service Cloud, Sales Cloud, and Pardot to create a unified platform. This centralized all customer interactions, making data like incident history accessible to sales for insights and ensuring unique solutions were shared across accounts. As a result, KPN Wholesale now uses Salesforce as its main communication tool, professionalizing case management and improving customer satisfaction through a streamlined, integrated ecosystem.

KPN Wholesale