Case Study: T&T Plumbing & Heating boosts SMS leads with Valve+Meter Performance Marketing

T&T Plumbing & Heating boosts SMS response from 0.1% to 1.67% with Valve+Meter Performance Marketing

T&T Plumbing & Heating, a local HVAC and plumbing company, partnered with Valve+Meter Performance Marketing to address a significant underperformance in their SMS marketing campaigns. Their challenge was an extremely low 0.1% response rate, which was caused by a high-friction conversion path that required customers to book appointments via text message conversation.

The solution implemented by Valve+Meter was to add a landing page link with a ServiceTitan web scheduler widget to each SMS, allowing for instant booking. After a necessary CRM integration period, this frictionless approach dramatically improved the campaign's performance. Valve+Meter's strategy resulted in a final conversion rate of 1.67% and generated over 22 leads in a three-month period.

T&T Plumbing & Heating, Inc