Case Study: Apollo Home grows HVAC revenue with Valve+Meter Performance Marketing

Apollo Home grows HVAC revenue 47% YoY with Valve+Meter Performance Marketing

Apollo Home, a home services company serving the Cincinnati area for over a century, was losing market share due to increased digital competition. Their marketing had significant blind spots, with an unsustainable average cost per lead of $63 and no clear picture of which channels were producing quality results. They partnered with Valve+Meter Performance Marketing to gain transparency and drive growth.

Valve+Meter implemented a comprehensive digital strategy, including a new conversion-optimized website, targeted PPC campaigns, and a lead management system with call tracking. This solution dramatically improved performance, resulting in a 47% year-over-year business growth. Measurable impacts included a 281.7% increase in website conversion rate and a drop in the average cost per lead from $63 to $40, directly generating $3.6 million in additional annual revenue for Apollo Home.

Apollo Home