Case Study: A-1 Mechanical fills 3 open positions in under 6 months with Valve+Meter Performance Marketing

A-1 Mechanical fills 3 open positions in less than 6 months with Valve+Meter Performance Marketing

The customer, A-1 Mechanical, an HVAC company, faced a significant growth constraint due to a shortage of skilled technicians. Despite strong customer demand, they struggled to find and hire qualified workers. They engaged Valve+Meter Performance Marketing to apply a data-driven digital marketing approach to this recruitment challenge.

Valve+Meter optimized the company's website to prominently feature job openings and implemented targeted Google Ads and Display campaigns to reach potential HVAC technicians in the Lansing area. This strategy drove a 619% increase in careers page traffic and delivered over a dozen applicants. The campaign resulted in three strategic hires and saved A-1 Mechanical 46% compared to the cost of traditional recruitment methods.

A-1 Mechanical