Case Study: Tata Tea boosts Kanan Devan Tea sales by 9% with ValueFirst multi-channel marketing

Tata tea boosts Kanan Devan Tea sales 9% year over year with ValueFirst

The customer, Tata Tea, wanted to increase its market share in southern India. Their challenge was to develop a digital ecosystem to boost sales and increase repeat customers for their Kanan Devan brand. The vendor ValueFirst was engaged to assist with this multi-channel marketing initiative.

ValueFirst implemented a multi-lingual campaign using SMS, Voice, and WhatsApp as the primary channels, which were integrated with other marketing efforts. Over three months, they sent 26 million SMS messages, handled 750,000 missed calls, and issued 2.5 million WhatsApp messages. As a result, Tata Tea's Kanan Devan sales increased by 9 percent year over year.

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