Case Study: PepsiCo boosts engagement with ValueFirst's gamified OCR marketing on LINE

PepsiCo drives 650,000 interactions with ValueFirst

PepsiCo Thailand partnered with ValueFirst to create a dynamic conversational marketing touchpoint on LINE Messenger. Their challenge was to seize the potential of contextual marketing, amplify brand loyalty, and infuse gamification into the consumer experience to promote Lays Maxx flavors and foster meaningful connections.

ValueFirst implemented a solution using conversational AI and gamification on LINE. Consumers uploaded purchase receipts, which were validated using ValueFirst's OCR technology. This created an engaging experience with randomized rewards. The campaign resulted in over 650,000 interactions in two months and achieved a 98.7% OCR accuracy rate, significantly boosting consumer engagement and trust in the rewards system.

PepsiCo