Case Study: IndiGo achieves higher app downloads and flight bookings with ValueFirst and WhatsApp Business API

IndiGo drives 46,000 app downloads in 19 days with ValueFirst

IndiGo Airlines, one of India's largest carriers, sought to improve customer feedback collection and significantly increase mobile app adoption. The airline partnered with vendor ValueFirst to address this challenge and enhance its customer engagement strategy.

ValueFirst implemented the WhatsApp Business API to create a streamlined feedback process and run targeted promotional campaigns for IndiGo. This solution yielded substantial results, including 46,000 app downloads in 19 days and 247 flight bookings from a single two-day anniversary campaign. The initiative also achieved a 61% lower cost-per-install and doubled the Return on Ad Spend, demonstrating the immediate and measurable impact of the solution provided by ValueFirst.

IndiGo Airlines