Case Study: HomeAway boosts sales and shortens sales cycles with ValueCore’s VisualizeROI

HomeAway Turns Its Sales Model into Hot Property with VisualizeROI

HomeAway, the world’s leading online marketplace for vacation rentals, needed a better way to communicate ROI as its business shifted from B2C to larger B2B property managers. Its sales teams had been relying on inconsistent tools like Excel spreadsheets and PowerPoint mockups, which made it difficult to present a clear, compelling, and quantitative value proposition to customers with much larger marketing spend and more complex needs.

HomeAway implemented VisualizeROI across its North America B2B team and later expanded it to its global sales organization. The vendor, ValueCore, helped HomeAway improve early-stage ROI conversations, reduce sales cycles, increase employee productivity and capacity, and drive new and existing sales growth, with the tool supporting over 50–60 account managers worldwide.

HomeAway