Case Study: BlackLine Doubles Close Rates with ValueCore

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Preview of the BlackLine Case Study

BlackLine doubles close rates with ValueCore and cuts prep time by 80%

BlackLine, a global leader in cloud-based accounting automation, faced a challenge with its slow and error-prone process for building ROI models. Its value architecture team relied on a cumbersome mix of Excel, PowerPoint, and developer-heavy tools, which limited their ability to engage customers in live discussions. To address this, BlackLine partnered with ValueCore to implement its business value assessment platform.

By adopting ValueCore, BlackLine automated its value selling process with templated designs and dynamic, real-time modeling. This solution enabled non-technical users to easily build and update complex ROI models. The results were significant: ValueCore helped BlackLine cut preparation time by 80%, double close rates when a value assessment was delivered, and enable real-time collaboration with customers.


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