Case Study: Billtrust achieves faster ROI selling and shorter sales cycles with ValueCore

Billtrust Upgrades its Value Selling Platform to Focus on Customer ROI

Billtrust, a financial SaaS platform that helps organizations automate receivables and payables processing, needed a better way to communicate the ROI of its software to prospects. Before implementing ValueCore’s VisualizeROI platform, the sales team relied on isolated Excel spreadsheets that were hard to collaborate on, not visually compelling, and often led to customer pushback, longer sales cycles, and extra follow-up.

With ValueCore’s VisualizeROI, Billtrust equipped its sales team with interactive, customer-specific ROI models and statistical reporting tools. The result was a 50-75% reduction in time spent preparing pricing and ROI presentations, roughly a 50% shorter path from pricing to the next sales stage, and stronger customer engagement and marketing targeting. Billtrust also reported greater customer buy-in and plans to make the platform standard across all pricing and sales meetings.

Billtrust