Case Study: Billtrust boosts ROI-driven selling with ValueCore

Billtrust cuts sales prep time by 50-75% with ValueCore

Billtrust, a provider of automation software for enterprise receivables and payables, faced a challenge with its value-based selling approach. Their previous method of using isolated Excel spreadsheets to demonstrate ROI to prospects was inefficient and not visually compelling, leading to prolonged sales cycles. They partnered with ValueCore to implement its VisualizeROI platform to better showcase quantifiable business benefits.

By adopting ValueCore's VisualizeROI, Billtrust empowered its sales team with interactive, tailored models. This solution cut sales preparation time by 50-75%, reduced the time between sales phases by half, and significantly increased customer engagement. ValueCore also provided statistical reporting that helped Billtrust's marketing organization better identify and target valuable customer segments.

Billtrust