Case Study: The Hershey Company achieves faster global digital publishing with ValueCoders’ AEM storefront modernization

The Hershey Company cuts publishing cycles by 60% with ValueCoders

The Hershey Company, a global confectionery leader, faced challenges with an inconsistent user experience across regions and a legacy CMS that slowed content publishing. To reflect its iconic brand identity and scale globally, Hershey's partnered with ValueCoders to revamp its digital storefront using Adobe Experience Manager (AEM).

ValueCoders implemented a mobile-first, AEM-powered solution featuring a custom component library and Akamai CDN integration. This resulted in a 60% faster time-to-publish for new content and 40% faster page load times. The vendor delivered a globally scalable, localization-ready platform within a strict four-month timeline, enabling Hershey's to roll out campaigns faster and maintain a consistent digital brand experience worldwide.

The Hershey Company