Case Study: a leading pharmaceutical company in India boosts HCP engagement in Tier 2/3 cities with Valuebound’s tech-led MarTech execution

Leading Pharmaceutical Company in India boosts doctor engagement by 2x with Valuebound

A leading pharmaceutical company in India faced a challenge in scaling its digital engagement for a new congestive heart failure patient support program. Their internal capabilities were fragmented, lacking the technical expertise for omnichannel execution across HCPs and patients, particularly in Tier 2 and 3 cities. They partnered with Valuebound to implement a comprehensive MarTech solution to overcome this.

Valuebound deployed a CRM-integrated doctor engagement platform and automated campaigns across channels like WhatsApp and email. This solution significantly improved doctor engagement rates, especially in Tier 2 and 3 regions, with over half of targeted HCPs opening a digital touchpoint. Webinar participation nearly doubled, and the marketing team gained real-time visibility into campaign performance without managing the technology directly.