Case Study: a renowned Indian pharmaceutical company boosts HCP engagement with Valuebound’s omnichannel martech

India’s Renowned Pharmaceutical Company boosts HCP email opens by 42% with Valuebound

A top Indian pharmaceutical company was facing a significant decline in engagement with healthcare professionals (HCPs). Their traditional methods were failing as doctors changed how they preferred to interact, leading to siloed data and unclear ROI. They approached Valuebound to develop a new tech-first, omnichannel marketing strategy.

Valuebound implemented an integrated solution that connected the company's CRM with a pharma-specific omnichannel marketing stack, utilizing tools like WebEngage and MoEngage. This allowed for personalized workflows across email, WhatsApp, and SMS. Within eight weeks, the solution dramatically improved engagement, increasing email open rates by 42% and making rep-assisted visits more impactful. Valuebound enabled the client to track channel performance and optimize campaigns efficiently.