Case Study: EVERSANA transforms pharma marketing operations with Valuebound's MarTech solutions

EVERSANA boosts internal engagement 1006% with Valuebound

EVERSANA, a leading global commercial service provider for the life sciences industry, faced significant challenges with its legacy content operations. Their marketing teams struggled with high software costs, slow and inflexible content creation workflows, and disconnected governance, which resulted in delayed HCP engagement and fragmented campaigns. Seeking to modernize its operations, EVERSANA partnered with Valuebound for a tech-first MarTech transformation.

Valuebound implemented a customized headless CMS solution built with Drupal and React, integrating cloud, collaboration, and governance. This enabled omnichannel publishing with embedded compliance workflows. The results were transformative, including a 10x boost in internal engagement and the full decommissioning of legacy systems within 16 months. Valuebound's solution provided EVERSANA with a scalable, future-ready content ecosystem that significantly accelerated content cycles and strengthened brand integrity.

EVERSANA