Case Study: Zoetis gains control of marketing campaigns with Valtech and Salesforce

Zoetis strengthens global marketing across 100+ countries with Valtech

Zoetis, a global animal health company, needed help streamlining its marketing campaigns and regaining control of its Salesforce environment, which was difficult to navigate and managed by an external vendor. They partnered with Valtech for a marketing and Salesforce solution that would allow them ownership of their first-party data and content.

Valtech reorganized and cleaned up the Salesforce platform, creating a system fully integrated with the Zoetis website that the client could understand and control. Valtech now runs all of Zoetis's brand advertising campaigns while providing oversight for digital creative services, SEO, data, and development. As a result, Zoetis has a dependable digital partner and full access to its own campaign data, enabling it to make data-driven decisions for future marketing strategies.

Zoetis