Case Study: Xylem advances global digital transformation with Valtech and Optimizely

Xylem rolls out 24 regional websites with Valtech

Xylem, a global water technology provider, faced the challenge of unifying its 32 separate brands and disparate digital landscape into a single, global web presence. Their legacy CMS platform could not support the need to provide detailed, accurate product information in multiple languages and regions. Xylem partnered with Valtech and utilized the Optimizely CMS and Commerce platform to address these B2B customer demands and consolidate their go-to-market strategy.

Valtech implemented a new template-driven, responsive website using Optimizely's technology. This solution successfully synthesized Xylem's business units and provided a superior customer experience across 24 region-specific sites, accommodating different languages, locations, and devices. The rollout in 2016 was a significant achievement, enabling Xylem to effectively communicate its brand mission and manage its web content globally, supporting the company's continued growth and digital presence.

Xylem