Case Study: Wavin achieves scalable global campaign launches with Valtech

Wavin launches 3 products in 6 months with Valtech

Valtech helped Wavin, a global manufacturer of innovative solutions for construction and infrastructure, address its challenge of inconsistent and inefficient international marketing campaigns. The decentralized approach led to a lack of uniform data, an inability to share learnings across markets, and redundant work with each new product launch.

Valtech implemented a strategic framework called Campaign Activation Packages, which introduced principles of reusability, uniformity, and scalability to Wavin's marketing efforts. This new solution enabled Wavin to successfully launch three major new products across Europe within six months. Valtech also developed a proof-of-concept webshop that was launched in just three weeks, leading to a planned global commerce roll-out and providing a blueprint for all future campaigns.

Wavin