Case Study: Volvo Trucks boosts awareness and global orders with Valtech's omnichannel marketing campaign

Volvo Trucks drives 9.5 million ad impressions with Valtech

Volvo Trucks, a major manufacturer of commercial vehicles, faced the challenge of translating its brand messaging to effectively launch its new Volvo VHD truck to a different audience. The VHD is a durable work truck, requiring a marketing approach distinct from the company's traditional focus on long-haul efficiency and sleek design. To address this, Volvo Trucks engaged the vendor Valtech to develop an omnichannel marketing campaign.

Valtech implemented a solution that included comprehensive research to understand the target audience, followed by the creation of a cohesive campaign featuring video production, digital banners, social media strategy, and traditional print. This omnichannel effort reinforced the VHD's key messaging of toughness and advanced technology across multiple touchpoints. The campaign delivered significant results for Valtech's client, including 9.5 million ad impressions, 1.3 million video views, and successfully driving global awareness and order volume for the new truck.

Volvo Trucks