Case Study: VELUX achieves a unified customer view and stronger digital transformation with Valtech

VELUX builds a 360-degree customer view across 40 countries with Valtech

VELUX, a Danish manufacturer of roof windows and skylights, faced the challenge of distancing themselves from their end-customers due to traditional B2B sales through third-party distributors. This gap made it difficult to understand customer needs and journeys, especially in an increasingly digital marketplace. Partnering with vendor Valtech, they embarked on a digital transformation to reinstate the end-customer as the primary driver of their marketing activities.

Valtech helped VELUX reorganize internally to break down silos and build a more agile structure. On the technology side, Valtech implemented a state-of-the-art Google 360 analytics platform. This solution provided VELUX with a unified, 360-degree view of the customer, enabling advanced machine learning analysis, identification of customer journeys, and improved management of global campaigns and media spend. The partnership established Valtech as a flexible, strategic resource for VELUX's ongoing transformation.

VELUX