Case Study: Vanderlande achieves higher conversions with Valtech’s customer-first commerce solution

Vanderlande improves spare-parts commerce with Valtech and 200,000 digital items

Vanderlande, a global market leader in logistic process automation, faced a challenge with its digital spare parts store. The existing platform was difficult for customers to navigate due to a large catalogue of 200,000 items and complex fitment requirements, as it was designed to meet Vanderlande's internal needs rather than those of its customers. They turned to vendor Valtech for a solution.

Valtech implemented a customer-first commerce solution using the Intershop platform. The key feature was the "My Fleet Functionality," which personalizes the experience by showing customers only the parts relevant to their own installed systems. This solution has made it significantly easier for customers to find the exact parts they need, leading to higher conversion rates for Vanderlande's spare parts business.

Vanderlande