Case Study: Unilever engages younger audiences with Valtech's content strategy

Unilever boosts engagement with Valtech: 80% of users viewed their action plans

Unilever, a major global consumer goods company, sought to engage a younger generation and inspire them to take action on social and environmental issues. To address this challenge, they partnered with Valtech to develop a new digital content strategy and platform.

Valtech created the "Take Action" hub on Unilever.com, a mobile-first experience that begins with a personalization quiz to generate a custom action plan for each user. The solution featured an engaging, infinite-scroll interface to display initiatives. This strategy successfully drove significant traffic and user engagement, with results including 80% of users viewing their action plans, over five additional pages viewed per session, and a 37% lower bounce rate compared to the site average.

Unilever