Case Study: TV2 unifies cross-platform customer journeys with Valtech

TV2 unifies analytics across web, app and smart TVs in 6 months with Valtech

TV2, a government-owned subscription television station in Denmark, faced a challenge in understanding its users' behavior. The station had introduced numerous specialized tools over the years, which made it difficult to get a unified overview of service usage, especially across different platforms like web, mobile, and smart TVs. To address this, TV2 partnered with Valtech for a solution leveraging Adobe Analytics.

Valtech designed and implemented a comprehensive Adobe Analytics solution to measure user journeys across all of TV2's domains and platforms. This involved stakeholder interviews and a technical review, resulting in a new data architecture and a development roadmap. As a result, TV2 now gains unified insights into users and content consumption across all platforms. This provides a structure for a more targeted and personalized user experience, making it easier for TV2 to meet its business goals of growing its user base and content consumption.

TV2