Case Study: Toyota improves digital experiences with Valtech

Toyota boosts car-buying conversions by 7% with Valtech

Toyota Germany enlisted Valtech as their digital agency to address the limitations of their outdated tech stack, which was hindering their ability to deliver a modern customer experience. Their challenge was to migrate over 1,500 websites from a legacy Tridion architecture to a future-proof digital experience platform (DXP), specifically Adobe Experience Manager (AEM), to improve flexibility and innovation.

Valtech successfully executed the migration to Adobe Experience Manager and then focused on optimizing Toyota's online car-buying journey. Using the Contentsquare analytics tool, Valtech delivered recommendations that led to a 7% increase in conversion rates. They also relaunched Toyota's electro mobility hub with a new mobile-first design, components which were later adopted by Toyota's global websites.

Toyota