Case Study: The Grammys elevates fan engagement with Valtech’s second-screen app

The Grammys wins Best New App in 2015 with Valtech

Valtech partnered with the Grammys to enhance the awards experience for fans by modernizing their mobile and tablet applications. The challenge was to evolve the second-screen experience, providing more engaging, year-round content and interactive features while maintaining the iconic Grammy brand identity.

The solution involved creating a free, multi-platform app featuring a modern design, live backstage video streams, an archived video library, and a continuously updated content feed. Valtech's work resulted in outstanding user engagement, including an iTunes takeover in 2014 and the app being ranked among the "Best New Apps" in the Apple App Store in 2015. The application also won several prestigious industry awards for its innovation in mobile entertainment.

The Grammys