Case Study: Structube achieves faster, higher-converting headless commerce with Valtech and Adobe Commerce

Structube cuts page load time from 7.2 seconds to 1.2 seconds with Valtech

Structube, a leading furniture retailer in Canada, sought to advance its digital transformation by moving to a headless commerce architecture. The company wanted to maintain its award-winning website's design while significantly improving site speed, user experience, and content capabilities. They partnered with Valtech to implement a headless solution using Adobe Commerce.

Valtech implemented a MACH-inspired, headless site for Structube, which launched in 2021. The solution delivered dramatically faster page loads, an improved native app feel, and enhanced content delivery. The results were impressive: page load time improved from 7.2 to 1.2 seconds, mobile conversion increased by 35%, desktop conversion rose by 13%, and pages viewed per session grew by 38%. Valtech's work provided a crucial step in Structube's ongoing digital journey.

Structube