Case Study: Sage achieves a seamless omni-channel customer experience with Valtech

Sage boosts page views by 150% with Valtech

Sage, a major global provider of accounting and payroll software, sought to transform its digital customer experience to create a seamless omni-channel brand presence. Facing disruptive new competitors, Sage needed to update its online offering to make it easier for customers to navigate and find relevant products while also transforming its internal business to a more agile way of working. They partnered with vendor Valtech to achieve this vision.

Valtech implemented a Sitecore-based global platform and used multi-disciplinary teams to co-design a re-imagined customer experience. The solution incorporated a Lean UX approach, enabling Sage's marketing teams to test, iterate, and employ data-driven A/B testing. This work resulted in a 150% increase in page views for a key product and a 100% increase in time on page. Sessions increased by 33% over the legacy site, which has started to increase conversion rates and help Sage acquire new customers.

Sage