Case Study: Fritz Hansen elevates its online luxury experience with Valtech

Republic of Fritz Hansen launches a new digital experience platform with Valtech in 1872 heritage-inspired style

The luxury furniture brand Fritz Hansen wanted to transform its online presence from a simple web catalogue into a digital experience that mirrored the quality of its physical stores. They partnered with the vendor Valtech to build a new e-commerce and experience platform using Sitecore, aiming to create a luxurious online destination that put its iconic designs and designer stories at the forefront.

Valtech implemented a content-first, product-centric platform that utilized Fritz Hansen's existing imagery and video to create an immersive digital universe. The solution facilitated close co-creation and resulted in a website that conveys craftsmanship, serves both end-users and professionals, and supports the brand's global expansion without compromising its luxury aesthetic, successfully bridging the gap between online research and offline purchase.

Republic of Fritz Hansen