Case Study: Promod modernizes ecommerce and boosts omnichannel growth with Valtech and commercetools

Promod launches MACH e-commerce in 6 months with Valtech

Promod, a French women's fashion retailer, faced a major obstacle with its outdated e-commerce platform, which lacked the stability, scalability, and features needed to support its omnichannel growth strategy. To modernize its digital architecture and improve conversion rates, Promod partnered with vendor Valtech and its partner commercetools.

Valtech implemented a modern, composable commerce platform using a MACH (Microservices, API-first, Cloud-native, Headless) architecture, with commercetools as the core commerce engine and Contentstack as the CMS. The solution delivered a new shopping cart, checkout system, and over 100 new features annually. The transformation was completed in just six months, resulting in a stable, scalable platform. Promod's teams gained autonomy and efficiency, positioning the company to increase its omnichannel sales target to 20% of total revenue.

Promod