Case Study: Profoto transforms customer experience and commerce with Valtech

Profoto launches B2C commerce in 50 markets with Valtech

Profoto, an iconic Swedish photography lighting company, faced the challenge of transforming its business model and replacing its existing digital solution to better serve photographers online. They partnered with Valtech to build a new digital platform for communications and sales, aiming to create a seamless customer experience and attract new customers through a rich B2C commerce experience, utilizing technologies like Optimizely and inriver.

Valtech implemented a mobile-first global website with integrated B2C e-commerce for both digital and physical products across 50 markets. The solution included detailed product content managed via a PIM system, a marketing automation platform, and dedicated areas like Profoto Academy for courses and My Profoto for product support. This transformation resulted in a robust digital engagement platform, nominated for several industry awards, which successfully supports photographers throughout their entire customer lifecycle.

Profoto