Case Study: Pictet Group achieves a 25% increase in average order value with Valtech

Pictet Group boosts average order value by 25% with Valtech

The Pictet Group, a leading Swiss private bank, needed to transform its digital presence to offer a more personalized online experience for its clients. Their challenge was to identify and classify their website audience while adhering to extremely stringent security and anonymity requirements that prohibited sharing user data with third parties. Valtech, leveraging Adobe Experience Manager (AEM), was engaged to meet this challenge and help Pictet optimize user navigation, boost transactions, and improve user-friendliness.

Valtech developed a bespoke solution installed directly on Pictet's servers to ensure total user anonymity and data security. This included creating new KPIs to measure engagement and employing A/B testing for continuous improvement. As a result, the bank's online presence was completely transformed, and the average order value increased by 25%. The project's success led Pictet to extend the solution to its standalone Japanese website.

Pictet Group