Case Study: Philips achieves higher engagement and more leads with Valtech’s empathetic Compressed SENSE campaign

Philips boosts radiology lead conversion to 15.56% with Valtech

Philips Healthcare faced the challenge of creating a successful campaign for its niche Compressed SENSE product, a groundbreaking MRI acceleration technology. The campaign needed to appeal to a highly specific target group of radiologists and department heads in the US, who were already existing customers, while focusing on the product's innovations and navigating a long sales cycle. Valtech was engaged to help develop this marketing campaign.

Valtech implemented a solution driven by empathy and direct conversations with the target audience. This approach informed the creation of tailored commercials, animations, social posts, and landing pages. The campaign was continuously optimized and successfully utilized retargeting, which resulted in dozens of leads at a low cost. Valtech's efforts helped achieve a significantly higher conversion rate of 15.56% from the retargeted group and a lead cost at least ten times lower in the final phase, leading to a planned global rollout of the campaign.

Philips