Case Study: PFA Pension creates an omnichannel health claims experience with Valtech and Adobe AEM

PFA Pension serves 1.3 million customers with Valtech

PFA Pension, one of Denmark's largest pension and insurance companies, faced the challenge of futureproofing its technology stack to deliver a superior, omnichannel customer experience. They partnered with vendor Valtech to implement a headless digital experience platform using Adobe Experience Manager to centralize content management and meet their ambitious digital innovation goals.

Valtech implemented Adobe AEM Sites and Forms to deliver content headlessly within PFA’s health claim app, creating an interactive experience centered around a single, complex adaptive form. This solution streamlined PFA's internal workflows, allowing for faster content updates without developer involvement. The results for PFA Pension included enhanced customer engagement, streamlined operations, and the ability to leverage data-driven insights, creating a strong omnichannel foundation.

PFA Pension