Case Study: PepsiCo achieves 1,200% ROI optimization with Valtech's digital marketing transformation

PepsiCo boosts ROI up to 1,200% with Valtech

The customer PepsiCo, a major food and beverage producer, needed to evolve its traditional marketing to better connect with consumers in a competitive digital landscape. The vendor Valtech was engaged to establish a digital transformation strategy for marketing their beverage brands, focusing on consumer engagement and optimizing marketing ROI.

Valtech redefined digital strategies and helped create a new Consumer Engagement department, supported by a dedicated digital Hub team. This new structure and operating model led to significant results for PepsiCo, including a 35% reduction in operating costs, ROI optimization of up to 1,200%, and a sustained increase in market participation over four years.

PepsiCo