Case Study: Nouryon strengthens its brand and website with Valtech

Nouryon reduces 37 subdomains to 14 with Valtech

Nouryon, a specialty chemicals company, faced the unique challenge of creating a new website without an existing brand identity, name, or strategy. They also needed to consolidate and migrate 37 separate product subdomains. Valtech was engaged to provide an Experience Elevation solution, utilizing Optimizely and inriver technologies to build the new digital platform.

Valtech implemented a "people-first" approach, using neuroscience to build a strategy centered on trust. They consolidated the 37 sites into 14 and designed a new brand identity featuring an atom as a central symbol. The resulting website, built on Episerver CMS and integrated with SAP and CRM, led to a significant increase in both visitors and downloads, with Nouryon.com now performing above the average for B2B platforms.

Nouryon