Case Study: Mondelēz International achieves a 6% bounce rate reduction and 20K user increase with Valtech and Sitecore

Mondelēz International reduces bounce rate by 6% with Valtech

Valtech partnered with Mondelez International, the global snack food company, to address its outdated digital presence. The customer needed to standardize its corporate website on a centralized CMS platform to improve efficiency and global governance, migrating from an older version of Sitecore.

The solution involved updating Mondelez's Sitecore instance to a newer version, implementing better content and search functionality, and setting up data dashboards. This enhanced the focus on sustainability content and site maturity. As a result of Valtech's work, the new site achieved a 6% reduction in bounce rate and a 20,000 increase in users, alongside an improved SEO score.

Mondelez International