Case Study: Mexican Football Federation boosts fan engagement with Valtech

Mexican Football Federation reaches 80,000 fans in months with Valtech

The Mexican Football Federation (FMF) faced a marketing challenge as its outsourced social media strategy, while building a large community, failed to capture sufficient first-party data for personalized fan engagement. To upgrade its capabilities and prepare for the World Cup, the federation partnered with Valtech to implement a solution using Salesforce technology.

Valtech developed the Mi Selección MX app, a Salesforce-based platform that served as a single source for fan interactions, including contests, ticket sales, and communications. This solution allowed FMF to capture detailed fan data and utilize Salesforce Marketing Cloud for personalized messaging. As a result, the app garnered 80,000 new fans within just a couple of months, significantly enhancing the federation's marketing personalization and audience engagement capabilities.

Mexican Football Federation