Case Study: Matalan achieves faster product descriptions and improved SEO with Valtech’s GenAI solution

Matalan creates 100 product descriptions in 30 minutes with Valtech

Valtech helped Matalan, a major UK omnichannel retailer, address the challenge of manually creating the high volume of product descriptions needed for its vast online range. This workload limited the copywriting team's capacity and presented an opportunity to enhance search visibility and customer experience through better content.

The solution, built by Valtech using Google Cloud Platform's Gemini and PaLM 2 on the Gemini Enterprise Agent Platform, was a generative AI tool that automates description creation from product metadata and imagery. This resulted in the ability to generate 100 descriptions in 30 minutes versus 100 per day previously, significantly improving copywriting efficiency, SEO, conversion rates, and the richness of the customer experience.

Matalan