Case Study: Mars boosts D2C sales with Valtech's composable commerce transformation

MaRS boosts D2C sales 20% with Valtech

The customer, Mars, needed to transform its direct-to-consumer (D2C) commerce operations from transactional experiences into unique, branded ones. Their IT-first setup was limiting speed and agility. Valtech partnered with Mars to address this challenge.

Valtech implemented a composable commerce ecosystem for Mars, providing a flexible platform to launch experiences faster. This solution boosted D2C sales by 20%, increased average order value by 10%, and achieved a double-digit improvement in cart-to-checkout conversion.

MaRS