Case Study: MAC Cosmetics boosts in-store engagement with Valtech

MAC Cosmetics increases engagement by 200% in the first month with Valtech

MAC Cosmetics, a leading global makeup brand, faced the challenge of modernizing its retail experience to meet growing demand for online and omnichannel engagement. They partnered with Valtech to create a stronger, more connected physical and digital customer journey, starting with an innovative concept store in New York.

Valtech implemented a comprehensive omnichannel solution featuring MAC Pass for personalized engagement profiles, augmented reality Virtual Try On, and Tap and Try RFID technology that instantly applies digital makeup when a product is picked up. This experience, built on Microsoft Azure, increased average store engagement by over 200% in the first month, with more than a third of in-store consumers using MAC Pass. Valtech's work successfully transformed customer interaction and positioned MAC at the forefront of beauty retail innovation.

MAC Cosmetics