Case Study: Lufthansa achieves seamless cross-platform customer experience with Valtech

Lufthansa boosts booking conversion 25% with Valtech

Lufthansa, the largest airline operator in Europe, partnered with Valtech to address the challenge of creating a seamless and excellent customer experience across all digital touchpoints. Their goal was to unify the journey from homepage browsing through booking, airport, and inflight experiences to improve efficiency and conversion rates.

Valtech implemented a modular design system and an improved, user-focused booking flow for Lufthansa's various platforms, including Lufthansa.com and the inflight FlyNet portal. This solution resulted in a 25% higher conversion rate, a more inspirational and responsive travel guide, and a significant improvement in the overall brand experience for customers.

Lufthansa