Case Study: LEGOLAND elevates guest experience with Valtech’s chatbot commerce prototype

LEGOLAND saves money and validates guest experiences faster with Valtech

Valtech partnered with customer LEGOLAND to explore how digital technologies could elevate the guest experience. The specific challenge was to find a fun, on-brand, and efficient way for guests to order food in the park, while testing new technology without the cost and risk of a full-scale platform rollout.

Valtech designed and ran a summer prototype trial focused on a mobile chatbot for ordering food at the park's Pizza Mania restaurant. This agile, co-creation approach allowed LEGOLAND to gather crucial research on guest adoption and satisfaction with a conversational commerce experience. The solution saved the customer money, validated the new experience quickly, and provided a turn-key team to execute the test, with the research informing future global rollouts of conversational technologies.

LEGOLAND