Case Study: a leading coffee chain doubles loyalty program size with Valtech's AI-powered personalization

Leading Coffee Chain doubles loyalty program size and adds $5.5M weekly revenue with Valtech

The vendor Valtech was engaged by a leading international coffee chain to address stagnation in its loyalty program. The program, serving over 15 million customers weekly, was constrained by an outdated vendor platform that lacked flexibility for optimization, rapid deployment, and campaign measurement, threatening future growth ahead of a costly contract renewal.

Valtech implemented a strategic solution involving advanced analytics, flexible in-house models for discounts and recommendations, and a migration to a new agile platform leveraging Azure and Databricks. A key innovation was an experimental scrum team to drive ongoing innovation. The results for the coffee chain were substantial, including a $5.5 million weekly revenue increase from personalized marketing and a 200% growth in the loyalty program's size, all achieved without disrupting the customer experience.