Case Study: Lantmännen Unibake strengthens global digital presence with Valtech and Optimizely

Lantmännen Unibake launches a global web presence across 19 countries with Valtech

Lantmännen Unibake, one of Europe's largest bakery groups, needed a cutting-edge digital foundation to enhance global engagement with retailers and wholesalers. Their challenge was to create a global web presence that could be easily adapted for local markets across many countries. They partnered with Valtech, which implemented a solution using the Optimizely platform.

Valtech began by interviewing global stakeholders to create a unified specification. The solution was a new global website built on Optimizely, providing a state-of-the-art and intuitive platform for future initiatives. This enabled Lantmännen Unibake's teams in 19 countries to deliver localized, high-quality experiences and featured an advanced, customizable product database. Valtech's work strengthened the bakery group's digital capabilities and its relations with partners and customers worldwide.

Lantmannen Unibake