Case Study: Ivanhoe Cambridge improves accessibility and boosts retail event traffic with Valtech

Ivanhoe Cambridge reaches 26,000 consumers with Valtech

Ivanhoé Cambridge, a major Canadian real estate company, partnered with Valtech to address two key challenges: improving their website's accessibility to comply with AODA regulations and creating a more efficient digital solution to drive traffic to events across their retail properties.

Valtech implemented a comprehensive accessibility overhaul for Ivanhoé Cambridge's site and developed a Progressive Web App (PWA) booking solution to replace a planned standalone app. This strategy resulted in a highly successful campaign that reached over 26,000 consumers by email and drove 11,000 visitors to a shopping centre event. Valtech's work also significantly improved the site's accessibility rating and provided the company with a reusable digital tool for future events.

Ivanhoe Cambridge