Case Study: IDM Südtirol-Alto Adige advances sustainable tourism with Valtech

IDM Südtirol-Alto Adige relaunches digital tourism experience with Valtech, boosting bookings and engagement

IDM Südtirol-Alto Adige, an organization driving sustainable economic development in Italy's South Tyrol region, faced the challenge of promoting sustainable tourism. Their goals included protecting local produce, supporting small businesses, and recapturing revenue lost to international booking platforms. They encountered obstacles such as fragmented data, over 100 stakeholders with competing interests, and a lack of in-house digital capabilities and agile product development experience. To address this, they engaged Valtech for strategic advice and orchestration.

Valtech defined a comprehensive digital strategy and technical blueprint for a new ecosystem, including a CMS and CRM. They led UX/UI enhancements for a website relaunch and were instrumental in fostering a product culture within IDM through agile coaching and operational consulting. As a result, Valtech helped launch an MVP website that saw marked improvements in key performance indicators like booking conversion rates and time spent on site, while also transforming the organization's way of working.

IDM Südtirol-Alto Adige