Case Study: Heineken achieves agile global digital transformation with Valtech

Heineken launches Beerwulf in 3 months with Valtech

Heineken, the world's second-largest brewer, faced the challenge of managing a complex digital presence to support its diverse international brands and operations across more than 70 countries. The company engaged vendor Valtech to help develop cross-functional platforms that would shape the evolving customer journey and meet varied consumer and local market needs.

Valtech partnered with Heineken on a complete digital transformation, creating targeted B2B and B2C platforms, including the agile launch of the Beerwulf specialty beer platform in just three months. This solution fostered significant growth, with Beerwulf's orders increasing from 400 per week to 400 per hour, earning a golden Dutch Interactive Award. Valtech's work helped integrate digital KPIs into Heineken's business units, driving continuous evolution and remarkable revenue growth.

Heineken